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What is Sisu?

SISU is Strength of Spirit!

... And this Finnish word is finally getting press around the world! The very 1st International Day of Sisu was launched in Finland February 28th, 2015 and has been gaining global expansion ever since. We support this movement and will be sharing more in the future to help with world 'Inner Strength' awareness. We are Scandinavian-American and we believe Sisu exists in all humankind, but it is something we can develop and nurture more of. It's the key to so many things in life-

Know your Sisu, nurture your Sisu and be Super with Sisu!

*We assigned this Finnish word an easy to remember acronym:

S I S U = Strength In Side Us


To Be Continued...


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*watch our SISU videos below:

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